Customer Value, 30 Elements Of

Definition: Customer Value, 30 Elements Of is a concept by consulting firm Bain which identifies 30 ‘elements of value’ in 4 categories of customers' needs – functional, emotional, life changing, and social impact.
These comprise the universal building blocks of value that customers normally appreciate. Research indicated that offering certain optimal combinations of value elements improve customer loyalty and as a result revenue growth and company performance.

Learn more about customer value, 30 elements of

More on consumer theory: Consumer Decision Journey, Customer Variability, Mental Accounting, Scarcity Marketing, Substitute, more...

MBA Brief offers accurate and concise definitions of MBA concepts, frameworks, methods and models.

We love to keep things really short, but provide links to learn more about your subject and to similar concepts.