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Customer Value, 30 Elements Of


Definition: Customer Value, 30 Elements Of is a concept by consulting firm Bain which identifies 30 ‘elements of value’ in 4 categories of customers' needs – functional, emotional, life changing, and social impact.
These comprise the universal building blocks of value that customers normally appreciate. Research indicated that offering certain optimal combinations of value elements improve customer loyalty and as a result revenue growth and company performance.


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More on consumer theory: Consumer Decision Journey, Customer Variability, Mental Accounting, Scarcity Marketing, Substitute, more on consumer theory...

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