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Transnational Strategy


Definition: a Transnational Strategy is a glocalization strategy that aims to combine the benefits of central coordination of a global strategy with the local responsiveness of the multinational and international strategy.
It is a management approach in which an organization integrates its global business activities through close cooperation and interdependence among its headquarters, operations, and international subsidiaries, and using appropriate global information technologies (Zwass, 1998).
A transnational organization represents a compromise between local autonomy and centralized decision making. It seeks to reconcile pressures to integrate globally and the need to give flexible responses to local audiences.


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