Transient Advantage


Definition: Transient Advantage is the notion that companies must learn to launch new strategic inititiatives again and again, as well as create a portfolio of advantages that can be built quickly and abandonded just as rapidly.
Leaders must recognize that in current times, fast and roughly right decision making must replace deliberations that are precise but slow.
The term was coined by Rita Gunther McGrath in "The end of Competitive Advantage".



More on transient advantage.
More on innovation: Blue Ocean Strategy, Disruptive Innovation, Entrepreneurial Spirit, Impact-Value Framework, Innovation Adoption Curve, more...


MBA Brief offers brief, yet very accurate definitions of MBA concepts, frameworks, methods and models. We keep it short and provide some links in case you'd like to learn more around a subject.

© 2021 MBA Brief - Last updated: 28-1-2021  -  Privacy   |   Terms