Transient Advantage

Definition: Transient Advantage is the notion that companies must learn to launch new strategic inititiatives again and again, as well as create a portfolio of advantages that can be built quickly and abandonded just as rapidly.
Leaders must recognize that in current times, fast and roughly right decision making must replace deliberations that are precise but slow.
The term was coined by Rita Gunther McGrath in "The end of Competitive Advantage".

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