Trajectories of Industry Change


Definition: Trajectories of Industry Change is an strategic model by McGahan ('04) describing four ways or trajectories of industrial transformation:
1. Radically. When core assets (durable resources) and core activities (profitable activities) of the industry are both threatened with obsolescence.
2. Progressive. When neither core assets nor core activities are jeopardized.
3. Creative. When core assets are under threat but core activities are stable.
4. Intermediating. When core activities are threatened while core assets retain their capacity to create value.
See also: Disruptive Innovation, Innovation Adoption Curve, Five Forces.



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