What is Trajectories of Industry Change? Definition and meaning

Trajectories of Industry Change

Definition: Trajectories of Industry Change is an strategic model by McGahan ('04) describing four ways or trajectories of industrial transformation:
1. Radically. When core assets (durable resources) and core activities (profitable activities) of the industry are both threatened with obsolescence.
2. Progressive. When neither core assets nor core activities are jeopardized.
3. Creative. When core assets are under threat but core activities are stable.
4. Intermediating. When core activities are threatened while core assets retain their capacity to create value.
See also: Disruptive Innovation, Innovation Adoption Curve, Five Forces.

💡

Learn more about Trajectories of Industry Change.

More on innovation: 3 Horizons of Growth, 5 Factors of the Innovation Process, 6D of Exponentials Framework, Blue Ocean Strategy, Bricolage, more on innovation...

MBA Brief provides concise yet precise definitions of organizational concepts, management methods, and business models as taught in an MBA program.

We keep it short and provide links to high-quality websites where you can learn more about your topic.

Add MBA Brief to your desktop / iPad