Definition: Innovation Adoption Curve an innovation model by Rogers ('62) that classifies adopters of innovations into various successive categories. It is based on the idea that certain individuals are inevitably more open for adaptation than others. |
More on innovation: 3 Horizons of Growth, 5 Factors of the Innovation Process, 6D of Exponentials Framework, Blue Ocean Strategy, Bricolage, more on innovation... MBA Brief provides concise yet precise definitions of organizational concepts, management methods, and business models as taught in an MBA program. We keep it short and provide links to high-quality websites where you can learn more about your topic. |
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