Definition: Innovation Adoption Curve an innovation model by Rogers ('62) that classifies adopters of innovations into various successive categories. It is based on the idea that certain individuals are inevitably more open for adaptation than others.
MBA Brief offers accurate and concise definitions of MBA concepts, frameworks, methods and models.
We love to keep things really short, but provide links to learn more about your subject and to similar concepts.
© 2022 MBA Brief - Last updated: 28-11-2022 - Privacy | Terms