Definition: the Theory of Planned Behavior is a theory by Icek Ajzen ('85) describing how 3 beliefs are influencing behavioral intentions and actual behavior (B): |
More on behavior and motivation: Attribution Theory, Employee Commitment, Employee Involvement, Employee Motivation, ERG Theory, more on behavior and motivation... MBA Brief provides concise yet precise definitions of organizational concepts, management methods, and business models as taught in an MBA program. We keep it short and provide links to high-quality websites where you can learn more about your topic. |
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