Theory of Planned Behavior
Definition: the Theory of Planned Behavior is a theory by Icek Ajzen ('85) describing how 3 beliefs are influencing behavioral intentions and actual behavior (B):
1. Behavioral Beliefs (about the likely consequences of the B, result in an attitude towards the B)
2. Normative Beliefs (about the normative expectations of others, result in a subjective norm)
3. Control Beliefs (about the presence of factors that may facilitate or impede the performance of the B, result in perceived behavioral control)
Its predecessor (Theory of Reasoned Action, '75) was missing the 3rd element. TBP is influential in change management, decision making, HRM and advertizing.
MBA Brief offers brief, yet very accurate definitions of MBA concepts, frameworks, methods and models. We keep it short and provide some links in case you'd like to learn more around a subject.
© 2020 MBA Brief - Last updated: 14-7-2020 - Privacy | Terms