Theory of Planned Behavior


Definition: the Theory of Planned Behavior is a theory by Icek Ajzen ('85) describing how 3 beliefs are influencing behavioral intentions and actual behavior (B):
1. Behavioral Beliefs (about the likely consequences of the B, result in an attitude towards the B)
2. Normative Beliefs (about the normative expectations of others, result in a subjective norm)
3. Control Beliefs (about the presence of factors that may facilitate or impede the performance of the B, result in perceived behavioral control)
Its predecessor (Theory of Reasoned Action, '75) was missing the 3rd element. TBP is influential in change management, decision making, HRM and advertizing.


More on behavior and motivation: Attribution Theory, Employee Commitment, Employee Involvement, Employee Motivation, ERG Theory, more...


MBA Brief offers accurate and concise definitions of MBA concepts, frameworks, methods and models.

We love to keep things really short, but provide links to learn more about your subject and to similar concepts.

© 2022 MBA Brief - Last updated: 8-12-2022  -  Privacy   |   Terms