Theory of Needs

   

Definition: the Theory of Needs is a leadership and motivation theory by David McClelland ('61) based on the idea that the motivation of an individual can result from three dominant needs:
- The Need for Achievement (perform difficult and challenging tasks)
- The Need for Power (be in charge)
- The Need for Affiliation (have good interpersonal relations with others)
All 3 needs are present in each person. One is often dominant. There is no special order among the needs (contrary to Maslow's Hierarchy of Needs).


   

   

More on the theory of needs.
More on behavior and motivation: Attribution Theory, Employee Commitment, Employee Involvement, Employee Motivation, ERG Theory, more...



   

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