Sustainable Advertising

Definition: Sustainable Advertising is a marketing concept that is aimed at reducing negative environmental and social impacts associated with the production and distribution of advertising messages and/or materials.
An increasing number of companies are making a commitment to reducing the environmental impact associated with producing and distributing advertisements.

More on sustainable advertising.
More on advertising: 5 M's of Advertising, Advertising Budget, AIDA Model, Negative Advertising, Sleeper Effect, more...

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