Sustainable Advertising


Definition: Sustainable Advertising is a marketing concept that is aimed at reducing negative environmental and social impacts associated with the production and distribution of advertising messages and/or materials.
An increasing number of companies are making a commitment to reducing the environmental impact associated with producing and distributing advertisements.


More on advertising: 5 M's of Advertising, Advertising Budget, AIDA Model, Guerrilla Marketing, Negative Advertising, more...


MBA Brief offers accurate and concise definitions of MBA concepts, frameworks, methods and models.

We love to keep things really short, but provide links to learn more about your subject and to similar concepts.

© 2023 MBA Brief - Last updated: 23-3-2023  -  Privacy   |   Terms