logo share us



Definition: a Substitute is in consumer theory and business strategy another product or service that can be used for the same purpose by the consumers and take the place of an existing one.
Substitution can happen to a certain degree or completely ("perfect substitution").
A substitute good is a good with a positive cross elasticity of demand. Perfect substitutes have a higher cross elasticity of demand than imperfect substitutes do.


Learn more about Substitutes.

More on consumer theory: Consumer Decision Journey, Customer Value, 30 Elements Of, Customer Variability, Mental Accounting, Scarcity Marketing, more on consumer theory...

MBA Brief offers concise, yet precise definitions of concepts, methods and models as taught in a study Master of Business Administration.

We like to keep things short, and provide links to learn more about your subject.

add us to your desktop

Add MBA Brief to your desktop / iPad


© 2024 MBA Brief - Last updated: 24-6-2024  -  Privacy   |   Terms