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Definition: Strategic Thrusts is a strategic approach based on 5 strategic drivers (thrusts) by Wiseman, Rackoff and Ulrich ('85) to analyze the role of new information technologies at a business strategy level. |
Learn more about Strategic Thrusts More on innovation: Blue Ocean Strategy, Bricolage, Corporate Entrepreneurship, Disruptive Innovation, Entrepreneurial Spirit, more... You may also like: Full-time MBA, Executive MBA, Executive Education, Online MBA. MBA Brief offers concise, yet precise definitions of concepts, methods and models as taught in a study Master of Business Administration. We like to keep things short, and provide links to learn more about your subject.
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