Definition: Strategic Thrusts is a strategic approach based on 5 strategic drivers (thrusts) by Wiseman, Rackoff and Ulrich ('85) to analyze the role of new information technologies at a business strategy level. |
More on innovation: 3 Horizons of Growth, 5 Factors of the Innovation Process, 6D of Exponentials Framework, Blue Ocean Strategy, Bricolage, more on innovation... MBA Brief provides concise yet precise definitions of organizational concepts, management methods, and business models as taught in an MBA program. We keep it short and provide links to high-quality websites where you can learn more about your topic. |
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