Strategic Thrusts


Definition: Strategic Thrusts is a strategic approach based on 5 strategic drivers (thrusts) by Wiseman, Rackoff and Ulrich ('85) to analyze the role of new information technologies at a business strategy level.
The 5 thrusts are: Differentiation, Cost, Innovation, Growth and Alliance.
The thrusts are reviewed and analyzed in relation to 3 major strategic targets: Suppliers, Customers and Competitors.
By combining these 5 thrust and 3 targets, a company can prepare the development of strategic information systems in a 6-step IT Strategy process: Tutorial, Actual Case, Competitive Position, Brainstorm, Discuss, Evaluate.


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