Strategic Thrusts

Definition: Strategic Thrusts is a strategic approach based on 5 strategic drivers (thrusts) by Wiseman, Rackoff and Ulrich ('85) to analyze the role of new information technologies at a business strategy level.
The 5 thrusts are: Differentiation, Cost, Innovation, Growth and Alliance.
The thrusts are reviewed and analyzed in relation to 3 major strategic targets: Suppliers, Customers and Competitors.
By combining these 5 thrust and 3 targets, a company can prepare the development of strategic information systems in a 6-step IT Strategy process: Tutorial, Actual Case, Competitive Position, Brainstorm, Discuss, Evaluate.

More on strategic thrusts.
More on innovation: Blue Ocean Strategy, Disruptive Innovation, Entrepreneurial Spirit, Impact-Value Framework, Innovation Adoption Curve, more...

MBA Brief offers accurate and concise definitions of MBA concepts, frameworks, methods and models.

We love to keep things really short, but provide links to learn more about your subject and to similar concepts.