logo share us

Strategic Group Analysis


Definition: Strategic Group Analysis is the process aimed at identifying (groups of) firms with similar strategic characteristics, following similar strategies or competing on similar bases. The results of the SGA are typically summarized visually in one or more Strategic Group Maps.
The term "strategic group" was coined by Hunt in 1972 while he conducted an analysis of the appliance industry.


Learn more about Strategic Group Analysis.

More on competition: Competition Levels, Competitive Advantage, Competitive Intelligence, Cost Leadership, Curveball Strategy, more on competition...

MBA Brief offers concise, yet precise definitions of concepts, methods and models as taught in a study Master of Business Administration.

We like to keep things short, and provide links to learn more about your subject.

add us to your desktop

Add MBA Brief to your desktop / iPad


© 2024 MBA Brief - Last updated: 20-7-2024  -  Privacy   |   Terms