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Definition: Strategic Group Analysis is the process aimed at identifying (groups of) firms with similar strategic characteristics, following similar strategies or competing on similar bases. The results of the SGA are typically summarized visually in one or more Strategic Group Maps. |
More on competition: Competition Levels, Competitive Advantage, Competitive Intelligence, Cost Leadership, Curveball Strategy, more on competition... You may also like: Full-time MBA, Executive MBA, Executive Education, Online MBA. MBA Brief offers concise, yet precise definitions of concepts, methods and models as taught in a study Master of Business Administration. We like to keep things short, and provide links to learn more about your subject.
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