Strategic Group Analysis


Definition: Strategic Group Analysis is the process aimed at identifying (groups of) firms with similar strategic characteristics, following similar strategies or competing on similar bases. The results of the SGA are typically summarized visually in one or more Strategic Group Maps.
The term "strategic group" was coined by Hunt in 1972 while he conducted an analysis of the appliance industry.


More on competition: Competition Levels, Competitive Advantage, Competitive Intelligence, Cost Leadership, Curveball Strategy, more...


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