Strategic Account Management

Definition: Strategic Account Management is a process at the organizational level which goes beyond sales to encompass building strategic, mutually beneficial relationships between the selling company and its key customers.

Strategic account management builds trust between the selling and buying organization by focusing on value and enabling alignment across both companies.

Learn more about Strategic Account Management

More on sales: 7 Steps of The Selling Process, Buyer Readiness Stages, Cross-Selling, Lead Generation, Missionary Selling, more...

You may also like: Full-time MBA, Executive MBA, Executive Education, Online MBA.

MBA Brief offers concise, yet precise definitions of concepts, methods and models as taught in a study Master of Business Administration.

We like to keep things short, and provide links to learn more about your subject.

Add MBA Brief to your desktop / iPad

© 2023 MBA Brief - Last updated: 2-10-2023 - Privacy | Terms