![]() |
Strategic Account Management |
![]() |
Definition: Strategic Account Management is a process at the organizational level which goes beyond sales to encompass building strategic, mutually beneficial relationships between the selling company and its key customers. |
More on strategic account management. |
MBA Brief offers brief, yet very accurate definitions of MBA concepts, frameworks, methods and models. We keep it short and provide some links in case you'd like to learn more around a subject.
© 2021 MBA Brief - Last updated: 16-1-2021 - Privacy | Terms