Strategic Account Management


Definition: Strategic Account Management is a process at the organizational level which goes beyond sales to encompass building strategic, mutually beneficial relationships between the selling company and its key customers.

Strategic account management builds trust between the selling and buying organization by focusing on value and enabling alignment across both companies.



More on strategic account management. More on sales: Buyer Readiness Stages, Lead Generation, Missionary Selling, Multi Channel Marketing, Omnichannel, more...


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