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Definition: Self-Promotion is the act or practice of promoting or publicizing oneself or one's activities. In other words it is the act and natural tendency of furthering one's own growth, advancement, or prosperity: the promotion of oneself.
If you accuse someone of self-promotion, you disapprove of them because they are trying to make themselves seem more important than they actually are.
It is attempting to present yourself to others as an accomplished, capable, smart, and skilled person. It can be done through face-to-face conversation, on blogs or social media platforms, in public speeches, or even through our mannerisms, posture, speech, or dress.