Definition: the Sales Tightrope is a metaphor for the selling process. The sales process can be likened with walking along a tightrope.
A tightrope is a thin, tightly stretched rope or wire for acrobats (the professional tightrope walkers) to walk on, in which a slight mistake is likely to have severe consequences (falling off the rope) and it will be very difficult for one to afterwards return back on the tightrope.
Likewise, a proper selling process has to be followed meticulously in order for one to successfully close the sale. What is needed from the sales rep is not to fall off the tightrope in each of the sales stages by ensuring no common errors are made.
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