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Definition: Relational Capital is a sub category of intellectual capital focusing on the intangible value present in the relations an organization has with business partners and other external parties that contribute to fulfill the company's needs, and also includes elements like corporate reputation and customer potential.
RC represents the value of the capabilities of a company to interact with the external world including customers, suppliers, licencers, franchisers, partners and other stakeholders.
RC can be categorized broadly into three main sub categories:
- Network Capital
- Brand Capital
- Customer Capital