Definition: Corporate Reputation is the sum of all the views and beliefs held about the company based on its history and its future prospects, in comparison to close competitors. |
More on communication management: Corporate Communication, Corporate Reputation Management, Crisis Management, Opinion Leader, Public Relations, more on communication management... MBA Brief provides concise yet precise definitions of organizational concepts, management methods, and business models as taught in an MBA program. We keep it short and provide links to high-quality websites where you can learn more about your topic. |
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