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Definition: Corporate Reputation is the sum of all the views and beliefs held about the company based on its history and its future prospects, in comparison to close competitors. |
More on communication management: Corporate Communication, Corporate Reputation Management, Crisis Management, Opinion Leader, Public Relations, more on communication management... MBA Brief offers concise, yet precise definitions of concepts, methods and models as taught in a study Master of Business Administration. We like to keep things short, and provide links to learn more about your subject.
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