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Definition: Regional Marketing is an umbrella term for the geographic segmentation / marketing effort and processes in which various (marketing) instruments are used to strengthen the economy, image, and identity of some defined region.
RM is subject to the involvement of the stakeholders of a region. Integration is typically a substantial part of most RM programs. Thus, RM programs should not be viewed as a process carried by local government institutions, but also by private interest groups and/or public-private partnerships.