What is Corporate Communication? Definition and meaning

Corporate Communication

Definition: Corporate Communication is the whole of activities involved in managing and orchestrating all internal and external communications aimed at creating a favourable corporate reputation among the stakeholders on which the company depends.
It is also the responsible department for the above.
CC sends various information and messages (including the corporate purpose, strategic vision, mission statement and corporate values) to employees, stakeholders, media, channel partners and the general public.
The concept of CC could be seen as an integrative communication structure linking stakeholders to the organization.
Internal communications, investor relations and public relations are 3 major parts of CC.

💡

Learn more about Corporate Communication.

More on communication management: Corporate Reputation, Corporate Reputation Management, Crisis Management, Opinion Leader, Organizational Communication, more on communication management...

MBA Brief provides concise yet precise definitions of organizational concepts, management methods, and business models as taught in an MBA program.

We keep it short and provide links to high-quality websites where you can learn more about your topic.

Add MBA Brief to your desktop / iPad