Definition: Corporate Communication is the whole of activities involved in managing and orchestrating all internal and external communications aimed at creating a favourable corporate reputation among the stakeholders on which the company depends. |
More on communication management: Corporate Reputation, Corporate Reputation Management, Crisis Management, Opinion Leader, Public Relations, more on communication management... MBA Brief provides concise yet precise definitions of organizational concepts, management methods, and business models as taught in an MBA program. We keep it short and provide links to high-quality websites where you can learn more about your topic. |
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