logo share us

Corporate Communication

   

Definition: Corporate Communication is the whole of activities involved in managing and orchestrating all internal and external communications aimed at creating a favourable corporate reputation among the stakeholders on which the company depends.
It is also the responsible department for the above.
CC sends various information and messages (including the corporate purpose, strategic vision, mission statement and corporate values) to employees, stakeholders, media, channel partners and the general public.
The concept of CC could be seen as an integrative communication structure linking stakeholders to the organization.
Internal communications, investor relations and public relations are 3 major parts of CC.


   
   
💡

Learn more about Corporate Communication.



More on communication management: Corporate Reputation, Corporate Reputation Management, Crisis Management, Opinion Leader, Public Relations, more on communication management...

You may also like: Full-time MBA, Executive MBA, Executive Education, Online MBA.



MBA Brief offers concise, yet precise definitions of concepts, methods and models as taught in a study Master of Business Administration.

We like to keep things short, and provide links to learn more about your subject.


add us to your desktop

Add MBA Brief to your desktop / iPad

   

© 2024 MBA Brief - Last updated: 28-3-2024  -  Privacy   |   Terms