Corporate Communication

   

Definition: Corporate Communication is the whole of activities involved in managing and orchestrating all internal and external communications aimed at creating a favourable corporate reputation among the stakeholders on which the company depends.
It is also the responsible department for the above.
CC sends various information and messages (including the corporate purpose, strategic vision, mission statement and corporate values) to employees, stakeholders, media, channel partners and the general public.
The concept of CC could be seen as an integrative communication structure linking stakeholders to the organization.
Internal communications, investor relations and public relations are 3 major parts of CC.


   

   

More on corporate communication.
More on communication management: Corporate Reputation, Corporate Reputation Management, Crisis Management, Opinion Leader, Public Relations, more...



   

MBA Brief offers accurate and concise definitions of MBA concepts, frameworks, methods and models.

We love to keep things really short, but provide links to learn more about your subject and to similar concepts.





© 2021 MBA Brief - Last updated: 14-4-2021  -  Privacy   |   Terms