Corporate Reputation Management

Definition: Corporate Reputation Management is the practice consisting of a set of approaches to monitor the reputation of an entity (person, brand or business) and to generate and emphasize a positive presence of the entity in the media.
That presence could be reflected in any kind of content that refers to the entity, including traditional media (e.g. TV, radio, newspapers, magazines, etc.) and online media (e.g. web sites, news, participation in blogs and forums, social media presence, pictures, video, etc.)

Learn more about corporate reputation management

More on communication management: Corporate Communication, Corporate Reputation, Crisis Management, Opinion Leader, Public Relations, more...

MBA Brief offers accurate and concise definitions of MBA concepts, frameworks, methods and models.

We love to keep things really short, but provide links to learn more about your subject and to similar concepts.