Definition: Corporate Reputation Management is the practice consisting of a set of approaches to monitor the reputation of an entity (person, brand or business) and to generate and emphasize a positive presence of the entity in the media. |
More on communication management: Corporate Communication, Corporate Reputation, Crisis Management, Opinion Leader, Public Relations, more on communication management... MBA Brief provides concise yet precise definitions of organizational concepts, management methods, and business models as taught in an MBA program. We keep it short and provide links to high-quality websites where you can learn more about your topic. |
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