Corporate Reputation Management


Definition: Corporate Reputation Management is the practice consisting of a set of approaches to monitor the reputation of an entity (person, brand or business) and to generate and emphasize a positive presence of the entity in the media.
That presence could be reflected in any kind of content that refers to the entity, including traditional media (e.g. TV, radio, newspapers, magazines, etc.) and online media (e.g. web sites, news, participation in blogs and forums, social media presence, pictures, video, etc.)



More on corporate reputation management. More on communication management: Corporate Communication, Corporate Reputation, Crisis Management, Opinion Leader, Public Relations, more...


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