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Definition: Corporate Reputation Management is the practice consisting of a set of approaches to monitor the reputation of an entity (person, brand or business) and to generate and emphasize a positive presence of the entity in the media. |
Learn more about Corporate Reputation Management More on communication management: Corporate Communication, Corporate Reputation, Crisis Management, Opinion Leader, Public Relations, more... You may also like: Full-time MBA, Executive MBA, Executive Education, Online MBA. MBA Brief offers concise, yet precise definitions of concepts, methods and models as taught in a study Master of Business Administration. We like to keep things short, and provide links to learn more about your subject.
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