|
|
|
Definition: Product Line Pricing is the process used by manufacturers and retailers of separating goods into cost categories in order to create various quality levels in the minds of customers. Effective product line pricing by a firm will usually involve putting sufficient price gaps between categories to inform prospective buyers of quality differentials. |
More on product management: B2B Products, Perceptual Mapping, Planned Obsolescence, Positioning, Product, more on product management... You may also like: Full-time MBA, Executive MBA, Executive Education, Online MBA. MBA Brief offers concise, yet precise definitions of concepts, methods and models as taught in a study Master of Business Administration. We like to keep things short, and provide links to learn more about your subject.
|
© 2024 MBA Brief - Last updated: 25-4-2024 - Privacy | Terms
