Omnichannel

Definition: Omnichannel is a multichannel sales approach that aims to provide customers with a seamless shopping experience across all existing channels so that they will buy more.
Typically omnichannel strategies focus on taking the customers online (to some web site), and use various promotions and coupons to promote this behaviour.

More on omnichannel. More on sales: Buyer Readiness Stages, Missionary Selling, Multi Channel Marketing, Sales Management, Strategic Account Management.