logo share us

Innovation Adoption Curve

   

Definition: Innovation Adoption Curve an innovation model by Rogers ('62) that classifies adopters of innovations into various successive categories. It is based on the idea that certain individuals are inevitably more open for adaptation than others.
The 5 categories of Rogers' IAC are:
- Innovators (brave people)
- Early Adopters (respectable people, opinion leaders)
- Early Majority (thoughtful people)
- Late Majority (skeptic people)
- Laggards (traditional people)
Also called: Multi-Step Flow Theory or Diffusion of Innovations Theory.
See also: Product Lifecycle, Trajectories of Industry Change, Disruptive Innovation.


   
   
💡

Learn more about Innovation Adoption Curve.



More on innovation: 3 Horizons of Growth, 5 Factors of the Innovation Process, 6D of Exponentials Framework, Blue Ocean Strategy, Bricolage, more on innovation...

You may also like: Full-time MBA, Executive MBA, Executive Education, Online MBA.



MBA Brief offers concise, yet precise definitions of concepts, methods and models as taught in a study Master of Business Administration.

We like to keep things short, and provide links to learn more about your subject.


add us to your desktop

Add MBA Brief to your desktop / iPad

   

© 2024 MBA Brief - Last updated: 28-3-2024  -  Privacy   |   Terms