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Definition: Imitation Strategy is a deliberate business approach where a company emulates and adopts successful products, processes, technologies, or marketing strategies from other firms, rather than creating something entirely new. This strategy is used to reduce risk, speed up market entry, and increase customer numbers by leveraging proven concepts, and it is particularly common in industries like fashion, consumer electronics, and furniture. |
More on competition: Competition Levels, Competitive Advantage, Competitive Intelligence, Cost Leadership, Curveball Strategy, more on competition... MBA Brief provides concise yet precise definitions of organizational concepts, management methods, and business models as taught in an MBA program. We keep it short and provide links to high-quality websites where you can learn more about your topic.
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