Business Objective

Definition: a Business Objective is a stated, measurable target of how to achieve a more strategic vision, business or corporate aim. For instance, a firm may want to achieve sales of €800 million in the USA in 2016.
The advantage of objectives is that they give the business a clearly defined target, which can be used for employee motivation and also for measuring the progress towards its stated aims.
BOs should be formulated SMART.

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More on business strategy: 3C's Model of Ohmae, Ansoff Matrix, Business Continuity Planning, Business Model, Business Model Canvas, more...

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