Business Objective

Definition: a Business Objective is a stated, measurable target of how to achieve a more strategic vision, business or corporate aim. For instance, a firm may want to achieve sales of €800 million in the USA in 2016.
The advantage of objectives is that they give the business a clearly defined target, which can be used for employee motivation and also for measuring the progress towards its stated aims.
BOs should be formulated SMART.

More on business objectives. More on business strategy: 3C's Model of Ohmae, Ansoff Matrix, Business Continuity Planning, Business Model, Business Model Canvas, more...