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Definition: BATNA is a negotiation acronym meaning: Best Alternative To a Negotiated Agreement. |
Learn more about BATNA More on negotiating and persuasion: Bottom Line, Negotiating, Price Negotiation, Principles of Persuasion. You may also like: Full-time MBA, Executive MBA, Executive Education, Online MBA. MBA Brief offers concise, yet precise definitions of concepts, methods and models as taught in a study Master of Business Administration. We like to keep things short, and provide links to learn more about your subject.
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