logo share us

Artificial Intelligence In Marketing


Definition: Artificial Intelligence In Marketing is a branche of computer science that aims to create intelligent agents, such as machines, robots, and similar systems, imitating intelligent human behavior.
John McCarthy, who coined the term in 1955, defines AI as "the science and engineering of making intelligent machines.
The central problems of AI include forging such traits as reasoning, deduction, decision making, knowledge, problem solving, planning, learning, communication, perception and the ability to move and manipulate objects.
In marketing, AI is used for:
- Current Situation Analysis
- Understanding Customers And Markets
- STP Analysis
- Planning Direction
- Product Strategy Development


More on decision support: Activity Based Costing, Big Data Analytics, Business Intelligence, Business Performance Management, Corporate Performance Management, more on decision support...

MBA Brief offers concise, yet precise definitions of concepts, methods and models as taught in a study Master of Business Administration.

We like to keep things short, and provide links to learn more about your subject.

add us to your desktop

Add MBA Brief to your desktop / iPad


© 2024 MBA Brief - Last updated: 24-7-2024  -  Privacy   |   Terms