Artificial Intelligence In Marketing


Definition: Artificial Intelligence In Marketing is a branche of computer science that aims to create intelligent agents, such as machines, robots, and similar systems, imitating intelligent human behavior.
John McCarthy, who coined the term in 1955, defines AI as "the science and engineering of making intelligent machines.
The central problems of AI include forging such traits as reasoning, deduction, decision making, knowledge, problem solving, planning, learning, communication, perception and the ability to move and manipulate objects.
In marketing, AI is used for:
- Current Situation Analysis
- Understanding Customers And Markets
- STP Analysis
- Planning Direction
- Product Strategy Development


More on decision support: Activity Based Costing, Big Data Analytics, Business Intelligence, Business Performance Management, Corporate Performance Management, more...


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