Definition: the Tetra-Threat Model is a strategic model by the Professors Pankaj Ghemawat and Jan Rivkin useful for understanding how to maintain a sustainable competitive advantage.
In this framework, the added value a company provides to your chain of value, might be threatened by Imitation or Substitution while the value that you are able to capture as part of your participation in the mentioned chain of value might be threatened by Slack or Holdup.
These four threats analyzed from an industry point of view, but also from an internal organizational perspective, can help you diagnose the challenges you have with the sustainability of your competitive advantage.
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