Strategic Alignment

Definition: Strategic Alignment is an organization's ability to determine an IT Strategy that optimally and flexibly supports the business strategy whilst maximizing the value of the investment in IT.
The SA concept was described by Venkatraman, Henderson and Oldach in '93.
There are 4 dominant alignment perspectives or views towards the role of IT in the strategy of the firm, related to the organizational and political strategic drivers for IT development:
- Strategy Execution
- Technology Potential
- Competitive Potential
- Service Level

More on strategic alignment. More on innovation: Blue Ocean Strategy, Disruptive Innovation, Entrepreneurial Spirit, Impact-Value Framework, Innovation Adoption Curve, more...