Strategic Alignment


Definition: Strategic Alignment is an organization's ability to determine an IT Strategy that optimally and flexibly supports the business strategy whilst maximizing the value of the investment in IT.
The SA concept was described by Venkatraman, Henderson and Oldach in '93.
There are 4 dominant alignment perspectives or views towards the role of IT in the strategy of the firm, related to the organizational and political strategic drivers for IT development:
- Strategy Execution
- Technology Potential
- Competitive Potential
- Service Level



More on strategic alignment.
More on innovation: Blue Ocean Strategy, Disruptive Innovation, Entrepreneurial Spirit, Impact-Value Framework, Innovation Adoption Curve, more...


MBA Brief offers brief, yet very accurate definitions of MBA concepts, frameworks, methods and models. We keep it short and provide some links in case you'd like to learn more around a subject.

© 2020 MBA Brief - Last updated: 25-9-2020  -  Privacy   |   Terms