Stage-Gate Process

Definition: the Stage-Gate Process is an innovation approach to make the product development process more effective from the initial idea to launching the product.
Stage-Gate® describes the steps or stages of an optimal new product process.
Each stage consists of a set of certain cross-functional and parallel activities which must be successfully completed prior to obtaining management approval to proceed to the next stage of product development. The entrance to each stage is called: a gate. These gates, which are normally meetings, control the process and serve as:
- Quality control
- Go / Kill check-points. Readiness-checks, Must-Meet and Should-Meet criteria
- Marker for action plan for next phase

More on the stage-gate process.
More on product management: B2B Products, Perceptual Mapping, Planned Obsolescence, Positioning, Product, more...

MBA Brief offers brief, yet very accurate definitions of MBA concepts, frameworks, methods and models. We keep it short and provide some links in case you'd like to learn more around a subject.