Definition: the Stage-Gate Process is an innovation approach to make the product development process more effective from the initial idea to launching the product.
Stage-Gate® describes the steps or stages of an optimal new product process.
Each stage consists of a set of certain cross-functional and parallel activities which must be successfully completed prior to obtaining management approval to proceed to the next stage of product development. The entrance to each stage is called: a gate. These gates, which are normally meetings, control the process and serve as:
- Quality control
- Go / Kill check-points. Readiness-checks, Must-Meet and Should-Meet criteria
- Marker for action plan for next phase
More on product management: B2B Products, Perceptual Mapping, Planned Obsolescence, Positioning, Product, more...
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