Definition: a Spokesperson is the face of the organization and represents it as a whole in front of any/every third party. It is a person who speaks as the representative of another or others or an organization, but most often in a professional capacity.
This could be during normal operations or during a change initiative or even as part of crisis management.
Also referred to as Public Informations Officer.


More on communication management: Corporate Communication, Corporate Reputation, Corporate Reputation Management, Crisis Management, Opinion Leader, more...


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