Definition: a Rolling Forecast is a financial approach that predicts the future performance of a business over a continuous period, based on historical data. Unlike static forecasts that forecast the future for a fixed time frame, e.g., January to December, a rolling forecast is regularly (typically monthly or quarterly) updated throughout the year to reflect any changes. It relies on an add/drop approach to forecasting that drops a month/period as it passes and adds a new month/period automatically. This enables a company to project its future performance based on the most recent numbers and time frame, which offers an advantage when operating in a fluid and ever-changing external environment.
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