Product Management

   

Definition: Product Management is the organizational function dealing with the planning, forecasting and marketing of products at all stages of the product lifecycle.
Can be broadly divided into 2 complementary areas:
- Product Development
- Product Marketing
While the focus of the first is more inbound, the focus of the latter is more outbound. In many firms the 2 areas are combined in one person (a product manager) looking after a product or a product group.


   

   

More on product management.
More on product management: B2B Products, Perceptual Mapping, Planned Obsolescence, Positioning, Product, more...



   

MBA Brief offers accurate and concise definitions of MBA concepts, frameworks, methods and models.

We love to keep things really short, but provide links to learn more about your subject and to similar concepts.





© 2021 MBA Brief - Last updated: 15-5-2021  -  Privacy   |   Terms