Definition: Product Management is the organizational function dealing with the planning, forecasting and marketing of products at all stages of the product lifecycle.
Can be broadly divided into 2 complementary areas:
- Product Development
- Product Marketing
While the focus of the first is more inbound, the focus of the latter is more outbound. In many firms the 2 areas are combined in one person (a product manager) looking after a product or a product group.
More on product management: B2B Products, Perceptual Mapping, Planned Obsolescence, Positioning, Product, more...
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