Product Management


Definition: Product Management is the organizational function dealing with the planning, forecasting and marketing of products at all stages of the product lifecycle.
Can be broadly divided into 2 complementary areas:
- Product Development
- Product Marketing
While the focus of the first is more inbound, the focus of the latter is more outbound. In many firms the 2 areas are combined in one person (a product manager) looking after a product or a product group.



More on product management. More on product management: Perceptual Mapping, Positioning, Product Development, Product Lifecycle, Product Line Pricing, more...


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