Product Management

Definition: Product Management is the organizational function dealing with the planning, forecasting and marketing of products at all stages of the product lifecycle.
Can be broadly divided into 2 complementary areas:
- Product Development
- Product Marketing
While the focus of the first is more inbound, the focus of the latter is more outbound. In many firms the 2 areas are combined in one person (a product manager) looking after a product or a product group.

Learn more about Product Management

More on product management: B2B Products, Perceptual Mapping, Planned Obsolescence, Positioning, Product, more...

You may also like: Full-time MBA, Executive MBA, Executive Education, Online MBA.

MBA Brief offers concise, yet precise definitions of concepts, methods and models as taught in a study Master of Business Administration.

We like to keep things short, and provide links to learn more about your subject.

Add MBA Brief to your desktop / iPad