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Definition: a Product Hierarchy is a method of classifying a firm's products/services based on their essential components into an organized and logical structure. This structure is made up of seven layers – starting from the core product need to the individual final product: |
More on product management: B2B Products, Perceptual Mapping, Planned Obsolescence, Positioning, Product, more... You may also like: Full-time MBA, Executive MBA, Executive Education, Online MBA. MBA Brief offers concise, yet precise definitions of concepts, methods and models as taught in a study Master of Business Administration. We like to keep things short, and provide links to learn more about your subject.
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