Product Hierarchy

Definition: a Product Hierarchy is a method of classifying a firm's products/services based on their essential components into an organized and logical structure. This structure is made up of seven layers – starting from the core product need to the individual final product:
- Product Need
- Product Family
- Product Class
- Product Line
- Product Type
- Brand or Model
- Item (Product Unit, SKU)

Learn more about product hierarchies

More on product management: B2B Products, Perceptual Mapping, Planned Obsolescence, Positioning, Product, more...

MBA Brief offers accurate and concise definitions of MBA concepts, frameworks, methods and models.

We love to keep things really short, but provide links to learn more about your subject and to similar concepts.