Product Hierarchy

   

Definition: a Product Hierarchy is a method of classifying a firm's products/services based on their essential components into an organized and logical structure. This structure is made up of seven layers – starting from the core product need to the individual final product:
- Product Need
- Product Family
- Product Class
- Product Line
- Product Type
- Brand or Model
- Item (Product Unit, SKU)


   

   

More on product hierarchies.
More on product management: Perceptual Mapping, Planned Obsolescence, Positioning, Product, Product Development, more...



   

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