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Definition: Performance Oversupply is a phenomenon that acts as the hidden trigger behind nearly every major shift in how industries compete, the basis of competition. Performance oversupply occurs when a new product or technology delivers more performance than what the majority of customers actually need or can fully utilize. While this may initially seem like a good thing—more features, higher quality, etc.—it can end up being a disadvantage in certain situations, especially for mainstream customers. |
More on innovation: 3 Horizons of Growth, 5 Factors of the Innovation Process, 6D of Exponentials Framework, Blue Ocean Strategy, Bricolage, more on innovation... MBA Brief provides concise yet precise definitions of organizational concepts, management methods, and business models as taught in an MBA program. We keep it short and provide links to high-quality websites where you can learn more about your topic.
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