Forward Integration

Definition: Forward Integration is the strategy of seeking ownership or increased control over distributors or retailers (further/forwards in the supply chain).
Is a vertical integration strategy, just as backward integration, which focuses on the supplier side.
Unlike horizontal integration, in BI the firm acquires activities at other levels of the value chain.

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More on collaboration: Backward Integration, Coopetition, Joint Venture, Quasi-Vertical Integration, Strategic Alliance, more...

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