Forward Integration

   

Definition: Forward Integration is the strategy of seeking ownership or increased control over distributors or retailers (further/forwards in the supply chain).
Is a vertical integration strategy, just as backward integration, which focuses on the supplier side.
Unlike horizontal integration, in BI the firm acquires activities at other levels of the value chain.


   
   

More on collaboration: Backward Integration, Coopetition, Joint Venture, Quasi-Vertical Integration, Strategic Alliance, more...



   

MBA Brief offers accurate and concise definitions of MBA concepts, frameworks, methods and models.

We love to keep things really short, but provide links to learn more about your subject and to similar concepts.





© 2021 MBA Brief - Last updated: 17-9-2021  -  Privacy   |   Terms