Coopetition

Definition: Coopetition is a portmanteau that comes from two words, being: cooperation and competition.
So in simple terms, "coopetition" means collaborating with competitors for mutual benefits. It is the act of cooperation between competing companies by forming a strategic alliance designed to help both companies. The benefits might present themselves in various areas: overall sales, market share, new product development, etc.

Learn more about Coopetition

More on collaboration: Backward Integration, Forward Integration, Joint Venture, Quasi-Vertical Integration, Strategic Alliance, more...

You may also like: Full-time MBA, Executive MBA, Executive Education, Online MBA.

MBA Brief offers concise, yet precise definitions of concepts, methods and models as taught in a study Master of Business Administration.

We like to keep things short, and provide links to learn more about your subject.

Add MBA Brief to your desktop / iPad

© 2023 MBA Brief - Last updated: 30-5-2023 - Privacy | Terms