Strategic Alliance


Definition: a Strategic Alliance is a major long-term partnership and collaborative agreement entered into by 2 or more companies to pursue a set of agreed upon critical goals while remaining (legally) independent firms.
These collaborations can come in many forms and types, including contractual and equity forms.
It is normally a synergistic arrangement whereby the participating firms each bring different strengths and capabilities to the alliance.



More on strategic alliances.
More on collaboration: Backward Integration, Coopetition, Forward Integration, Joint Venture, Quasi-Vertical Integration, more...


MBA Brief offers brief, yet very accurate definitions of MBA concepts, frameworks, methods and models. We keep it short and provide some links in case you'd like to learn more around a subject.

© 2021 MBA Brief - Last updated: 24-1-2021  -  Privacy   |   Terms