Definition: a Strategic Alliance is a major long-term partnership and collaborative agreement entered into by 2 or more companies to pursue a set of agreed upon critical goals while remaining (legally) independent firms. |
More on collaboration: Backward Integration, Coopetition, Forward Integration, Joint Venture, Quasi-Vertical Integration, more on collaboration... MBA Brief provides concise yet precise definitions of organizational concepts, management methods, and business models as taught in an MBA program. We keep it short and provide links to high-quality websites where you can learn more about your topic. |
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