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Causal Ambiguity

Definition: Causal Ambiguity is in decision making and strategy formation the situation where it is hard or even impossible to relate the consequences or effects of a phenomenon to its initial states or causes.
It is the uncertainty due to the quality of being open to more than one interpretation of the relationship between 2 phenomena, like for example between the resources a company has available and its competitive advantage.

More on causal ambiguity.
More on business strategy: 3C's Model of Ohmae, Ansoff Matrix, Business Continuity Planning, Business Model, Business Model Canvas, more...

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