Affiliate Marketing


Definition: Affiliate Marketing is a performance-based promotion approach that can be used to reward partner companies for introducing new clients to a Merchant. It can be seen as a digital form of franchising or as an electronic joint venture.
The Merchant normally delivers advertising banners and web links to their affiliates. Also the Merchant grants a commission. Normally in return for a click-through to their website, subscription to their service, or purchase of their products which is generated via these links.



More on affiliate marketing.
More on promotion: Event Marketing, Indirect Marketing.


MBA Brief offers brief, yet very accurate definitions of MBA concepts, frameworks, methods and models. We keep it short and provide some links in case you'd like to learn more around a subject.

© 2021 MBA Brief - Last updated: 18-1-2021  -  Privacy   |   Terms