Affiliate Marketing

   

Definition: Affiliate Marketing is a performance-based promotion approach that can be used to reward partner companies for introducing new clients to a Merchant. It can be seen as a digital form of franchising or as an electronic joint venture.
The Merchant normally delivers advertising banners and web links to their affiliates. Also the Merchant grants a commission. Normally in return for a click-through to their website, subscription to their service, or purchase of their products which is generated via these links.


   
   

More on promotion: Event Marketing, Indirect Marketing.



   

MBA Brief offers accurate and concise definitions of MBA concepts, frameworks, methods and models.

We love to keep things really short, but provide links to learn more about your subject and to similar concepts.





© 2022 MBA Brief - Last updated: 25-9-2022  -  Privacy   |   Terms