Franchising

   

Definition: Franchising is a business model wherein the franchisor (owner) of a product, service, or method grants the franchisee (dealer) the right to (exclusively) use the franchiser's brand name, reputation, and business skills in certain defined geographical locations or market areas. Usually, the franchisee also has to agree with specific rules, a business model and certain values. On top of that the franchisee has to pay fees (both one-time and annual royalties) to the franchisor.


   
   

More on network strategy: 12 Principles of The Network Economy, Information Society, Network Economy.



   

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