Indirect Marketing


Definition: Indirect Marketing is a form of promotion in which there is no direct communication to customers by the company using it. While direct marketing actively interrupts potential customers with advertisements, radio jingles, cold calls, etc., in indirect marketing, consumers are merely reminded about a product of which they are often already aware. Typically it uses channels from third parties, such as TV shows, social networks, blogs, videos and e-books.
Content is created that is useful and meaningful to the customers. They are then made to come to your firm instead of you approaching them directly.


More on promotion: Affiliate Marketing, Event Marketing. You may also be interested in: 4C Marketing Mix, 5 M's of Advertising, 7 Steps of The Selling Process.


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