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Indirect Marketing |
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Definition: Indirect Marketing is a form of promotion in which there is no direct communication to customers by the company using it. While direct marketing actively interrupts potential customers with advertisements, radio jingles, cold calls, etc., in indirect marketing, consumers are merely reminded about a product of which they are often already aware. Typically it uses channels from third parties, such as TV shows, social networks, blogs, videos and e-books. |
More on indirect marketing. More on promotion: Affiliate Marketing. You may also be interested in: AIDA Model, Brand Asset Valuator, Brand Equity, Brand Equity Model. |
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