Definition: Indirect Marketing is a form of promotion in which there is no direct communication to customers by the company using it. While direct marketing actively interrupts potential customers with advertisements, radio jingles, cold calls, etc., in indirect marketing, consumers are merely reminded about a product of which they are often already aware. Typically it uses channels from third parties, such as TV shows, social networks, blogs, videos and e-books.
MBA Brief offers accurate and concise definitions of MBA concepts, frameworks, methods and models.
We love to keep things really short, but provide links to learn more about your subject and to similar concepts.
© 2021 MBA Brief - Last updated: 23-9-2021 - Privacy | Terms