Definition: Event Marketing is a set of activities specifically designed to promote the interests of a certain company through an organized event, leveraging specific characteristics through which the company achieves its goals of reaching the right audiences, promoting their products or services, and enhancing their brands. Specifically, event marketing connects events with the company or its products, building a special psychological connection between the brand and the public. Events can have a strong impact on the target group, and they allow "face-to-face" communication with the brand.
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