Tourism Marketing

   

Definition: Tourism Marketing is the activity of planning, developing, selling, promoting, pricing tourism products and services and stimulating their demand.
The rapid development of the tourism sector, the high degree of competition in the tourism market, the constant change in the structure of tourism products, and the growing needs of travelers, assured the urgent need for activating and focusing on TMA to promote and implement tourism services.


   

   

More on tourism marketing.
More on services marketing: Extended Marketing Mix, Service Inseparability, Service-Dominant Logic.



   

MBA Brief offers brief, yet very accurate definitions of MBA concepts, frameworks, methods and models. We keep it short and provide some links in case you'd like to learn more around a subject.




© 2020 MBA Brief - Last updated: 1-10-2020  -  Privacy   |   Terms