Tourism Marketing


Definition: Tourism Marketing is the activity of planning, developing, selling, promoting, pricing tourism products and services and stimulating their demand.
The rapid development of the tourism sector, the high degree of competition in the tourism market, the constant change in the structure of tourism products, and the growing needs of travelers, assured the urgent need for activating and focusing on TMA to promote and implement tourism services.


More on services marketing: Extended Marketing Mix, Service Inseparability, Service-Dominant Logic.


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