SWOT Analysis

   

Definition: a SWOT Analysis is a tool used in strategy to help to identify the Strengths, Weaknesses, Opportunities and Threats for a particular company.
- Strengths and weaknesses are internal factors. They can include assets, skills, or resources that a company has at its disposal, compared to its competitors. They can be measured using internal assessments or external benchmarking.
- Opportunities and threats are factors emerging from the firm's external environment.


   
   

More on business strategy: 3C's Model of Ohmae, Ansoff Matrix, Business Continuity Planning, Business Model, Business Model Canvas, more...



   

MBA Brief offers accurate and concise definitions of MBA concepts, frameworks, methods and models.

We love to keep things really short, but provide links to learn more about your subject and to similar concepts.





© 2023 MBA Brief - Last updated: 21-3-2023  -  Privacy   |   Terms