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Surrogation

   

Definition: Surrogation is the act or tendency to put something into the place of another as a successor, substitute, or deputy; using a substitute for another.
In performance management it is the human tendency or cognitive bias to confuse and substitute what’s being measured with the metric itself.


   
   
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More on individual decision making: Anchoring Bias, Bayesian Theory, Black Swan Theory, Bounded Rationality, Cognitive Bias, more on individual decision making...


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