Surrogation

   

Definition: Surrogation is the act or tendency to put something into the place of another as a successor, substitute, or deputy; using a substitute for another.
In performance management it is the human tendency or cognitive bias to confuse and substitute what’s being measured with the metric itself.


   

   

More on surrogation. More on individual decision making: Anchoring Bias, Bayesian Theory, Black Swan Theory, Bounded Rationality, Cognitive Bias, more...

   


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