Strategic Intent


Definition: Strategic Intent is a management concepts defined by its authors Hamel and Parahalad ('89) as: an ambitious and compelling dream that energizes; which provides the emotional and intellectual energy for the journey to the future.
SI has 3 components:
- Sense of Direction. A particular point of view about the long-term market or competitive position that a firm hopes to build over the coming decade or so. Compare: Corporate Vision.
- Sense of Discovery. An SI holds out to employees the promise of exploring new competitive territory. Compare: Storytelling.
- Sense of Destiny. An SI has an emotional side; it is a goal that employees perceive as inherently valuable. Compare: Corporate Mission.



More on strategic intent.
More on corporate governance: Agency Problem, Belief System, Board of Directors, Boundary System, CEO Duality, more...


MBA Brief offers brief, yet very accurate definitions of MBA concepts, frameworks, methods and models. We keep it short and provide some links in case you'd like to learn more around a subject.

© 2021 MBA Brief - Last updated: 27-2-2021  -  Privacy   |   Terms