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Strategic Intent


Definition: Strategic Intent is a management concepts defined by its authors Hamel and Parahalad ('89) as: an ambitious and compelling dream that energizes; which provides the emotional and intellectual energy for the journey to the future.
SI has 3 components:
- Sense of Direction. A particular point of view about the long-term market or competitive position that a firm hopes to build over the coming decade or so. Compare: Corporate Vision.
- Sense of Discovery. An SI holds out to employees the promise of exploring new competitive territory. Compare: Storytelling.
- Sense of Destiny. An SI has an emotional side; it is a goal that employees perceive as inherently valuable. Compare: Corporate Mission.


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