Strategic Intent

Definition: Strategic Intent is a management concepts defined by its authors Hamel and Parahalad ('89) as: an ambitious and compelling dream that energizes; which provides the emotional and intellectual energy for the journey to the future.
SI has 3 components:
- Sense of Direction. A particular point of view about the long-term market or competitive position that a firm hopes to build over the coming decade or so. Compare: Corporate Vision.
- Sense of Discovery. An SI holds out to employees the promise of exploring new competitive territory. Compare: Storytelling.
- Sense of Destiny. An SI has an emotional side; it is a goal that employees perceive as inherently valuable. Compare: Corporate Mission.

Learn more about Strategic Intent

More on corporate governance: Agency Problem, Belief System, Board of Directors, Boundary System, CEO Duality, more...

You may also like: Full-time MBA, Executive MBA, Executive Education, Online MBA.

MBA Brief offers concise, yet precise definitions of concepts, methods and models as taught in a study Master of Business Administration.

We like to keep things short, and provide links to learn more about your subject.

Add MBA Brief to your desktop / iPad