Definition: the Skandia Navigator is an early model to analyze intangible assets, pioneered by Leif Edvinsson at Skandia.
The SN comprises a holistic view of performance and goal achievement with respect to intangibles.
The architecture of the SN is built of 5 focus areas or perspectives, each capturing different areas of interest:
- Financial focus
- Customer focus
- Human focus
- Process focus
- Renewal and development focus
More on intangible assets: Business Simulation, Copyright, Goodwill, Human Capital, Innovation Capital, more...
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