Definition: Post Purchase Behavior is the perception or feelings a buyer or purchaser has after purchasing some product (or service). Based on the perceived satisfaction or dissatisfaction the consumer may rebuy or discontinue the product. |
More on procurement and purchasing: Buygrid Framework, Kraljic Matrix, Modified Rebuy. MBA Brief provides concise yet precise definitions of organizational concepts, management methods, and business models as taught in an MBA program. We keep it short and provide links to high-quality websites where you can learn more about your topic. |
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