logo share us

Post Purchase Behavior

   

Definition: Post Purchase Behavior is the perception or feelings a buyer or purchaser has after purchasing some product (or service). Based on the perceived satisfaction or dissatisfaction the consumer may rebuy or discontinue the product.
If the buyer undergoes post purchase dissonance and regrets the purchase, this may be due to:
- Large number of alternatives.
- The other alternatives have better features.
- It was a difficult buying decision.
- Performance or risk of the product.
- High financial commitment towards the product.
- Wear and tear of the product.


   
   
💡

Learn more about Post Purchase Behavior.



More on procurement and purchasing: Buygrid Framework, Kraljic Matrix, Modified Rebuy.

You may also like: Full-time MBA, Executive MBA, Executive Education, Online MBA.



MBA Brief offers concise, yet precise definitions of concepts, methods and models as taught in a study Master of Business Administration.

We like to keep things short, and provide links to learn more about your subject.


add us to your desktop

Add MBA Brief to your desktop / iPad

   

© 2024 MBA Brief - Last updated: 5-3-2024  -  Privacy   |   Terms