Buygrid Framework

Definition: the Buygrid Framework is a matrix form by Robinson et al. comprising Buyphases (with 8 purchase decision steps) and Buyclasses (3 purchase situations).
It provides an improved framework for organizational buying compared to an earlier 4-phase framework (Problem Recognition > Buying Responsibility > The Search Process > The Choice Process) by Webster (1965).
8 Buyphases:
1. PROBLEM RECOGNITION
2. GENERAL NEED DESCRIPTION
3. PRODUCT SPECIFICATION
4. SUPPLIER SEARCH
5. PROPOSAL SOLICITATION
6. SUPPLIER SELECTION
7. ORDER-ROUTINE SPECIFICATION
8. PERFORMANCE REVIEW
3 Buyclasses:
1. NEW TASK
2. STRAIGHT REBUY
3. MODIFIED REBUY

More on the buygrid framework.
More on procurement and purchasing: Kraljic Matrix, Modified Rebuy, Post Purchase Behavior.

MBA Brief offers accurate and concise definitions of MBA concepts, frameworks, methods and models.

We love to keep things really short, but provide links to learn more about your subject and to similar concepts.