Buygrid Framework

Definition: the Buygrid Framework is a matrix form by Robinson et al. comprising Buyphases (with 8 purchase decision steps) and Buyclasses (3 purchase situations).
It provides an improved framework for organizational buying compared to an earlier 4-phase framework (Problem Recognition > Buying Responsibility > The Search Process > The Choice Process) by Webster (1965).
8 Buyphases:
1. PROBLEM RECOGNITION
2. GENERAL NEED DESCRIPTION
3. PRODUCT SPECIFICATION
4. SUPPLIER SEARCH
5. PROPOSAL SOLICITATION
6. SUPPLIER SELECTION
7. ORDER-ROUTINE SPECIFICATION
8. PERFORMANCE REVIEW
3 Buyclasses:
1. NEW TASK
2. STRAIGHT REBUY
3. MODIFIED REBUY

💡

Learn more about the Buygrid Framework.

More on procurement and purchasing: Kraljic Matrix, Modified Rebuy, Post Purchase Behavior, Procurement Contract Management, Purchase Order Management.

MBA Brief provides concise yet precise definitions of organizational concepts, management methods, and business models as taught in an MBA program.

We keep it short and provide links to high-quality websites where you can learn more about your topic.

Add MBA Brief to your desktop / iPad