logo share us

Modified Rebuy


Definition: a Modified Rebuy is a buying situation in which goods are purchased that have been purchased previously but there are significant differences in the terms of the purchasing contract under review: some elements of the previous order are changed, such as the technical specifications, terms, price, delivery arrangements, packaging, design, or quality.
The significance of these differences might reflect changes in the customer's requirements, or in the customer's competitive position, or in a supplier's offerings.
Robinson, Faris, and Wind (1967) suggested a division of organizational buying into 3 categories: new task, modified rebuy, and straight rebuy.


Learn more about Modified Rebuies.

More on procurement and purchasing: Buygrid Framework, Kraljic Matrix, Post Purchase Behavior.

You may also like: Full-time MBA, Executive MBA, Executive Education, Online MBA.

MBA Brief offers concise, yet precise definitions of concepts, methods and models as taught in a study Master of Business Administration.

We like to keep things short, and provide links to learn more about your subject.

add us to your desktop

Add MBA Brief to your desktop / iPad


© 2024 MBA Brief - Last updated: 18-4-2024  -  Privacy   |   Terms